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Black Swan Navigator is an offering that has two distinct parts: Digital Matters and Digital-X. We focus on analysing the African region, where Digital Matters concentrates on the analysis of maturity indicators that report the digital maturity of a country, and Digital-X aims to research customers in Africa.
Africa has 55 countries (54, depending on your count), divided into five main regions: Southern, West, East, North and Central Africa. These regions have very distinct characteristics which make entering the market different. The regions and countries make up very particular opportunities and challenges to business. Having said this, opportunities are emerging quickly, especially in emerging countries, growing faster than the global average, albeit from a small base.
The African economy, in total, has an annual GDP equal to that of the United Kingdom. At the same time, the United Kingdom territory only represents 1% of the total size of the African territory. These facts come with related challenges to Digital Country Maturity, and we aim to help our customers navigate these.
Digital Matters
Digital Matters is a deep analysis of the country-by-country indicators of Digital Readiness. This analysis benefits organisations that build or sell solutions making up parts of the entire stack of digitisation and automation. These include but are not limited to Digital Foundations (Hardware and Software infrastructure), Artificial Intelligence, Automation, Cloud, IoT and Platform vendors and their distributors and partners
Digital-X Customer Analysis
Digital-X becomes more specific regarding the partners who would offer the best routes to market for these vendors and partners, as well as research on ideal target customers.
Combining the major technology trends (which we actively analyse) and geo-customer readiness, we integrate art and science to identify net new customer, vertical, or segment growth opportunities. In a continent as diverse and the size of Africa this requires constant analysis.
Please engage us for engaging keynote talks or consulting on the above topics.